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Photos: The Sazerac House in downtown New Orleans is a sensory tour into cocktail culture Photos

the sazerac house

The Sazerac House can also host intimate gatherings of up to 18 guests in two private tasting rooms, located on the second and third floors. These tasting rooms offer guests the opportunity to learn from the Sazerac House team of spirits and cocktail experts or have a simple gathering featuring the finest cocktail recipes and spirits offerings. In addition to exhibit space, the Sazerac House provides state of the art meeting and event space, with a capacity of up to 400 guests. Private events can include tastes of the spirits portfolios of the Sazerac Company with cocktail experts. Attend exclusive tastings hosted by expert bartenders to learn even more about classic New Orleans cocktails.

Merchants Exchange Orange Bitters

Just like in New Orleans, there’s always something new to do at The Sazerac House. Enjoy exclusive tastings hosted by expert bartenders and unique experiences that celebrate the city, drinks and customs that we love. The famed Sazerac Coffee House was founded in New Orleans in 1850 and soon became known as the home of “America’s First Cocktail,” the Sazerac. Using rye whiskey (in place of French brandy), a dash of Peychaud’s Bitters, and Herbsaint, what eventually became the official cocktail of New Orleans was created.

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A microdistillery on the ground floor will produce Sazerac Rye, a prime ingredient for the Sazerac cocktail, and visitors can see every step of the production process firsthand. One exhibit also doubles as a production room for Peychaud's Bitters, another Sazerac ingredient (and another Sazerac Co. brand). More exhibits focus rum and barrel aging and other facets of the industry. Tools of the trade explaining the history of distilling and serving spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019.

the sazerac house

Candlelight concerts at The Sazerac House

This season, thousands of twinkling candles will be lighting up this spectacular venue to host the mesmerizing series of Candlelight concerts. Devoted cinephiles will be delighted to hear that tributes to legendary film composers including Hans Zimmer and Joe Hisaishi will be enchanting audiences inside this historic NOLA venue. What’s more, upcoming candlelit concerts will also be paying homage to musical icons such as Beyoncé, Queen and Adele, so it’s safe to say there’s a Candlelight concert for every music lover. DistilleryTrail.com provides insights for the Spirits and Distillery Business. We provide a comprehensive list of Farm Distillery, Craft Distillery and Established Distilleries Tours in our easy-to-use Distillery Directory.

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the sazerac house

The distillery produces many alcoholic drinks including Sazerac Rye Whiskey, a tasty liquor that New Orleanians love, but why is it famous? Well, the drink blends spicy and sweet flavors that are said to dance on your tongue, so it’s no wonder why locals love it so much. To see how the drink is made, take a tour around the 60-inch diameter, 500-gallon Vendome Copper & Brass Works – a huge distilling machine that churns out the good stuff.

At the time of the groundbreaking, the CEO said it would be a $50 million project. But the Sazerac, designated by the Louisiana legislature in 2008 as the city's official cocktail, is what locals order at the end of the day or at the start of a big meal. Most bartenders, however, handle with less drama the business of washing the glass with absinthe and avoid spraying walls and customers with high-proof booze. Find a New Orleans bartender with a flair for theater, and when you order a Sazerac cocktail they will dash absinthe into a glass, toss it spinning into the air and shout the name of the drink. Empty the whiskey/bitters/sugar mixture from the second glassinto the first glass and garnish with lemon peel.

It’s always Whiskey Day in New Orleans

We also offer a Suppliers Directory to help distilleries find the products and services needed to operate a modern distillery. If you would like to add your distillery, product or services to our site, please visit our Contact Us page. Other floors of Sazerac House are devoted to event spaces and corporate offices for the Sazerac Co. A display highlighting bitters and how they are made at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. An interactive bar where you can sit and interact with digital bartenders at The Sazerac House at 101 Magazine Street in downtown New Orleans.

Tastings & Events

Visit The Sazerac House website to reserve your complimentary tour and book any additional tastings that interest you. Soon, the doors will open to a new attraction inspired by the cocktail and to the drinking culture of its hometown. Floor-to-ceiling wall of spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019.

Sazerac de Forge Cognac

Although you must be over 21 years old to sample, all ages are welcome. Admission is free, but visitorsneed to reserve an entry time in advance. You can order one from almost any reputable cocktail bartender in American cities large and small. Ghislain de Beaucé, the current owner of the family’s estate, first tasted the cocktail on a trip to New Orleans 25 years ago, when he was a banker in New York. Ask him what he thought of his first sip, and Beaucé makes it clear which version of the cocktail’s history he accepts. The Sazerac Company, to celebrate the opening of the museum, created a new Cognac with the Sazerac family, who still live on the estate where the grapes for the original brandy were grown.

Named after the New Orleans bartender who first used rye whiskey in the Sazerac Cocktail, this uncut and unfiltered Straight Rye Whiskey is bottled directly from the barrel, just as it was over a century ago. Full of rich flavors, this authentic American rye whiskey is a symbol of the timeless history of New Orleans and the legacy of Thomas H. Handy. Made at our esteemed Buffalo Trace Distillery, Jim Murray’s Whisky Bible named it Rye of the Year and World Whiskey of the Year. Sazerac De Forge Et Fils Cognac lands in New Orleans and soon becomes a popular local drink, in turn leading to various iterations of the Sazerac House. In October 2019, the Sazerac cocktail got a home on New Orleans’ Canal Street called the Sazerac House. The three-story museum space is like a Disneyland for the over-21 crowd filled with virtual bartenders, a working still and — perhaps the biggest draw — free samples of cocktails and liquor.

The various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. Sazerac Rye Whiskey symbolizes the tradition and history of New Orleans. Rye Whiskey dates back to the 1800’s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans. It was at the Sazerac Coffee House on Royal Street where local patrons were served toddies made with Rye Whiskey and Peychaud’s Bitters. The libation became known as the “Sazerac” and America’s first branded cocktail was born. Rye Whiskey dates back to the 1800s, around the time when saloons, veiled as Coffee Houses, began lining the streets of New Orleans.

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